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Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture

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This guide aims to demonstrate how to create sustainable competitive advantage, attract new customers and outlast competitors in business. Chapters cover: vision, mission and values; the psychology of a company; creating corporate charisma; commmunicating the personality; positioning; brand management; market research; and choosing customers through segmentation and market developments. The text also offers explanations, exercises, checklists and a short training programme that can be applied directly to the reader's company, regardless of size.

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Ketersediaan

BM20240311210

685.14 Tem C

Perpustakaan STT R.E.A.L. Batam

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

685.14 Tem C

Penerbit

UNITED KINGDOM : Piatkus., 1998

Deskripsi Fisik

232 hlm

Bahasa

English

ISBN/ISSN

074991825X

Klasifikasi

685.14

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Corporate image
Corporate culture

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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