With their vast experience working with Singapore SMEs - some of which have grown into award-winning and regional brands - A.S. Louken, a brand growth consultancy, delve into what brands should do …
In The (Magic) Kingdom of God, Michael Budde offers a multidisciplinary analysis of the ?global culture industries??increasingly powerful, centralized corporate conglomerates in television, adverti…
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of market…